The revolutionary growth in mobile browsing and content-demand has been incredible over the past few years. India has more than 160 million internet users of which 86 million accesses Internet through their mobile devices (Avendus, India Mobile Report 2013); 9% of overall Internet page views in India come from mobile devices and over 40% of searches on Google originate from mobile devices.
While eCommerce and digital advertising are acknowledged to have critical mass in India, mobile internet is yet to burst. We can create and execute your mobile search strategy to keep you one-step ahead of the rest.
Since, mobile is the fastest growing segment in digital advertising, paid content and digital commerce. Currently, mobile internet revenue models are advertising, paid content and m-commerce. Early movers are beginning to taste success in India – especially in content models.
Wherever you are in your journey with mobile, we offer strategic outputs such as roadmaps, ideation, and execution for app store discovery, platform integration and mobile search.
Media only works well if it ticks all the right boxes. There are various options available when it comes to mobile media like Programmatic Buying Platforms, DSP’s, Ad Networks and exchanges as well as bemusing spectrum of creative specs, banners to rich media. Our media services include identifying media opportunities, media strategy, media planning and buying as well as campaign targeting, creation and optimization, implementing tracking solutions, daily management and detailed customized reporting.
In order to ensure that you appear first when a customer search for you and your competitor’s product /services you need to ensure your SEO strategy is same across desktop and mobile. This has to be backed up by a solid mobile presence that ensures successful click results in a highly engaging consumer interaction.