Digital Marketing

Search Engine Optimization

To accomplish top search engine rankings, assertive appearance and some features of your website have to be optimised to accomplish the website as search engine friendly as possible.

Our group of experts research, analyse and appraise your search engine listings and rankings to benchmark existing rankings and come out with a detailed plan to be at the top of the search engines.

Search Engine Optimisation or SEO is the art of advertising or publishing your website to search engines by creating optimised pages and content and try to build the reputation of these pages and your brand online.

Search engines like Google, Yahoo or Bing will give the exposure to the best, most popular and innovative brands online, just the way it happens in an offline world. Your online brand reputation is built on the views of others and Google or any other search engine will try to find who exactly is linking to your pages and what information they have to share about you or the brand.

As your aide-de-camp in SEO, 5Pixls consultants can modify your website to ensure that it is set up to target the keywords that most of your customers use and it becomes more search engine friendly and is easily picked up by Google or Yahoo.

Apart from this we can also help you grow your online networks and build links from various sites across the web that can help in improving your online reputation.

Social Media Marketing

Social Media is a vital a piece of online marketing and your business.

With social media getting popular and critical for businesses, an opportunity exists to directly listen, engage and communicate with your customers.

If complementing or grumbling, your customers are conversing with one another and to your competition too. Social media offers important insights into your client’s views and opinions and their shopping behaviour online.

We would you be able to help you with tailor-made social media strategy that fits your necessities and provide you with specialize tools ensure that you never miss your customers conversations.

We suggest an introductory examination for the right social media channel for you to help reveal what social media channel is ideal for you. Setting up Facebook Page, Instagram, Twitter Profile or You Tube channel isn’t the right way to begin.

We will help you understand the various social media platforms and channels available and research how your customers use them and suggest you which platforms are ideal for you and your customers.

The next step is to listen and engaging with your audience/customers and understanding what they are saying or writing about your service, product or brand. We will guide you and teach you how to respond in negative scenarios and turn it into a positive one.

Pay Per Click Management

When it comes to Pay Per Click (PPC), it’s easy to get focused on the numbers. At 5Pixls, you’ll be satisfied to hear that we’re significantly more intrigued by the quality.

The experts at 5Pixls work on driving real results in alignment to your marketing objectives.

We’ll invest time examining the behaviour of visitors on your site. We’ll search for effective keywords that drive necessary actions instead of simple visits that drive traffic you could catch without paying (like your brand or domain name).

We’ll work with your team closely to help uncover new avenues, and sync you’re other marketing activities intelligently and timely.

Obviously, every advertiser’s nirvana is enhanced ROI, and its one we outperform at. From refined offering methodologies, to shrewd administration and regularly communicating, we’ll regularly test and tweak campaigns to make ideal outcomes.

E-mail Marketing

Email marketing is a one of the platform which maximizes return of investment (ROI) and is an essential part of your digital marketing mix. E-mail marketing is used for customer acquisition or customer retention.

Our email newsletter design experts ensure your HTML email has impact in an ever-crowded inbox, reinforcing your brand and selling your products and services. Our experts are 100% dedicated to helping you develop your email strategy.

To track and examine our results we integrate all of our email marketing campaigns with Google Analytics. By following this practice we can track the actions of the recipients when they click through to the website. For instance, we can track any orders completed on the website to the individual email campaign therefore giving you your exact return on investment.

We at 5Pixls understand your business needs first, so that we can craft exactly the right email marketing solution for you.

Digital Marketing Consultancy

The way we evaluate businesses or brands these days is to search them on the web. This is why it is important for every business to have an online presence.

Any successful digital marketing campaigns needs a very carefully thought plan. Our consultants at 5Pixls take time to evaluate your business goals and objectives before they come out with a tailor-made strategy for you.

A well defined digital marketing strategy will give your online presence focus and cost effective results.

We use the latest digital marketing techniques along with a market and competitor research to plan the customer’s digital marketing strategy.

Conversion Rate Optimization (CRO)

We have a bunch of digital marketing consultants and website designers who are professionals in reviewing and analysing website performance and providing clients with detailed reports of small but critical changes that will improve the conversion rates for your website.

If your website gets high traffic but not bringing in sales proportionately or generating enough leads then we can advise you on what needs to be done to improve the same.

Some changes to design can improve conversion rates. These changes are usually small but in many cases critical and our domain knowledge with the help of analytical tools we can show you where these need to be made.

Commonly known as ‘conversion rate optimisation’, the conversion rates relate to the number of visitors to the website that ‘convert’ – carry out the deisred action which can be easily calculated from any traffic sources.

Some of the visitors to your website will click through PPC campaign, or through a query from a search engine, advert, referring website or social media campaign etc; either way, expectations will be set for the customer before he enters your website and therefore it is imperative that the right impression is given to the customer. This is about ensuring images and text is relevant to the company and its market; highlighting keywords and phrases regarding the product or service whether it is price, features, uses etc.

We can install heat maps to track the mouse/browsing movements, clicks and also record users to see if they are having difficulty in any areas and by adjusting these we can surely increase your website conversion rate.

As per the best practices once the user enters the website, the he or she must immediately be able to pick out the key features and benefits for your product or service they have come on for.

Just to summarise, there are numerous ways in which we can help you get more from your website and increase/optimize your website conversion rate.

© Copyright 2012, 5Pixls Solutions.